CLIENT STORY

From reviewing contracts to building products.

James Whitfield

Solicitor Product Manager

James Whitfield

After nine years in law, James wanted to build things rather than review them. We mapped which skills carried over and set up twelve conversations in tech before he applied anywhere.

01

Where they started

James had spent nine years as a commercial solicitor, the last four advising software companies on their contracts. He enjoyed the clients far more than the law, and kept finding himself more interested in their products than in the paperwork.

He assumed a move into tech would mean starting again as a junior, on half his salary. That fear had kept him where he was for three years.

“

I stopped apologising for my CV and started explaining it.

James Whitfield

02

What we worked on

We listed every part of his job and sorted it into what product managers do every day and what they don’t. More of it transferred than he expected: negotiating trade-offs, writing clear requirements and keeping several stakeholders on side.

Instead of applying for roles, he set up twelve conversations with product people in legal tech and fintech. We rewrote his CV after the sixth, once he had heard how they described the work, and practised the questions that came up most.

James Whitfield mapping ideas on a whiteboard with his team

03

What changed

Seven months after our first session, James accepted a product manager role at a legal technology company, at a salary close to what he had been earning.

His legal background turned out to be the reason he was hired: the team needed someone who could talk to their customers in their own language.

THE RESULTS

First session to job offer
7 months
Conversations before applying
12
Offers received
3

MORE STORIES

Other turning points.

  • Going for promotion

    Senior Manager Director

    Maya had been told she was “nearly there” for two review cycles. We built a 90-day case with her sponsor and changed how she reported her team’s results.

    “For the first time, I walked into my review already knowing the answer.”
  • Back after a break

    Career break Head of People

    Aisha spent four years caring for her mother and assumed she’d have to start lower. We rebuilt her story around what she’d run at home, and she returned at the level she left.

    “The gap turned out to be the most interesting part of my interview.”

BOOK A CALL

Your next move starts with one conversation.

Twenty minutes, free, and no pitch. If I’m not the right coach for you, I’ll say so.

  1. Pick a time

    Choose a slot that suits you.

  2. Get the invite

    A calendar invite and video link arrive straight away.

  3. Answer a few questions

    A short form, so the call starts in the right place.

  4. We talk

    Twenty minutes on where you are and what you want next.

Free 20-minute call

Video call · 20 min

November 2026

Thu 12 Nov

Choose a time (opens in a new tab)

Pick a day and a time, then finish booking on the calendar page.

Prefer email?

hello@example.com

CONTACT

hello@example.comLinkedIn
hello@example.comLinkedIn

One short note a month

Sarah Lane

Sarah Lane

Sarah Lane

Create a free website with Framer, the website builder loved by startups, designers and agencies.